1. Excise target fixed for Rs. 55,000 crores
  2. State-wide e-lottery of shops. One person can get a maximum 2 shops in the entire State but can apply for all shops (maximum one application per person per shop).
  3. FD/BG to be only submitted by winning bidder (had to be submitted by all applicants earlier). Will lead to administrative convenience and will increase number of applications. Attempt to be made to take only eBG.
  4. Shops can be renewed in 2026-2027. Increasing tenure to 2 years ensures viability of shops
  5. New category of 28% V/V grain based UP made liquor (UPML) introduced
  6. Separate FL and Beer shops to be replaced by Composite Shops, increasing retail density without increasing number of shops.
  7. License fees and Minimum Guaranteed Quantity (MGQ)/Minimum Guaranteed Revenue (MGR) to be rationalized in all shops to remove anomalies and ensure viability
  8. Composite shops which have an area of at least 400 square feet and fulfill other conditions can get converted to Model Shops and serve liquor to customers
  9. Country liquor shops have option to sell Beer as well, subject to certain conditions
  10. Country liquor can only be sold in tetra bottles (unlike earlier when it could be sold in pet and glass bottles as well). Will reduce chances of dilution and illicit liquor supply
  11. Low alcoholic bars (serving Beer and Wine only) introduced in NOIDA, Ghaziabad, Agra and Lucknow
  12. Low alcoholic premium retail vends (PRVs) (selling Beer and Wine only) introduced in NOIDA, Ghaziabad, Agra and Lucknow
  13. 2 model shops each in NOIDA and municipal corporation areas with a minimum area of 3,000 square feet can function as premium model shops and can be renewed till 27-28
  14.  PoS machines, 2 CCTV cameras and providing optional facility for digital payment to customers made mandatory in each retail shop
  15. Bars and PRVs can be opened in IT and ITeS establishments above 20,000 square metres in development authorities and industrial areas
  16. Liquor tasting allowed for visitors in wineries, breweries and distilleries
  17. Retail shops can be opened in breweries and wineries
  18. 90ml category introduced in regular category of IMFL
  19. Event bar licenses classified into distinct categories to prevent misuse
  20. Wine and LAB can be sold in cans like beer
  21.  New formula introduced for the calculation of MRP and excise duty for different categories of wine
  22.  Measures undertaken to promote investment and exports:

  • Grain ENA export fees reduced to Rs. 2/- per litre from Rs. 3/- per litre
  • Franchise fees introduced last year for beer and foreign liquor reduced and rationalized, particularly for exports
  • Export fees for beer and foreign liquor reduced for distilleries and breweries situated in the State
  • Brand registration and Label approval fees rationalized and reduced, particularly for wine and beer manufactured in Uttar Pradesh
  • Label approval conditions for brands being exported out of the country simplified and brought in line with global standards
  • State-based wineries can open one shop each in every district at a nominal license fees to sell only their own wines to promote local entrepreneurship
  • Several steps taken to promote responsible tourism in distilleries, wineries and breweries