Ready to Drink (RTD) alcoholic beverages?
Ready to Drink alcoholic beverages or RTD’s, are pre-mixed alcoholic drinks that come in a convenient, ready-to-consume format. They typically combine spirits, wine, or beer with mixers and flavors, for an easy way to enjoy a cocktail. These RTD beverages come in various formats, including cans and bottles, suitable for different preferences and occasions.
Varieties of RTD Beverages
Cocktails or long drinks: Night-out favourites like mojito and cosmopolitan fall into this sub-category, alongside spirit and mixers like a rum and coke
Hard seltzers: Blended carbonated water and alcohol, sometimes with added fruit flavours. Usually these are malt-based but can be wine- or spirit-based
Hard coffees: Alcoholic coffee drinks like cold-brewed
Hard teas: Alcoholic teas
Hard kombuchas: Alcoholic fermented drinks containing sweetened black or green tea
Wine spritzers/coolers: Wine mixed with carbonated water or sodas like lemonade
Examples of RTD Beverages
Bacardi Breezer
Smirnoff Ice
White Claw
Jack Daniel’s & Cola (in a can)